Benefits of Gloss Labels
Gloss labels are just one of the many options when it comes to sticker labels. It is one of the most affordable options and is equally attractive as other alternatives. If you’re thinking of using gloss labels, here are the benefits and how to make them work best for your marketing needs.
As mentioned before, gloss labels are cheaper to produce than other stylized sticker labels. If budget is tight or you just want to reduce costs on production, then gloss stickers are one of the best options. They are also accessible – most sticker printing facilities offer gloss sticker printing services, making it easy to canvass for the best deals and convenient locations for printing services.
They’re Attractive and Eye-Catching
The most prominent characteristic of gloss stickers is that they reflect light, making it easier to attract attention from afar. When put on display with other brands that use regular sticker labels, consumers can quickly identify your product and reduce the chance of noticing other brands that could compete with your product.
Gloss labels are also considerably vibrant, brighter, and creates a high-contrast effect. Gloss finishes help emphasise details and make your pictures or graphics pop out better. Gloss labels are best paired with packaging that match their texture – glass, plastic and other smooth and shiny surfaces bring out the best in gloss labels.
They Feel Nice and Smooth
It’s not just about the visuals – gloss stickers are smooth and nice to the touch. Graphics are not the only factor that can appeal to the consumer. Studies have continuously proven that smell, sound, and of course, touch, can enhance consumer experience. Give your customers a more lasting impression with a smooth finish that distinguishes itself from regular sticker labels.
How to Make It Work
We have discussed how great gloss stickers can be. But like all great things, they have their cons too. Gloss labels are shiny and eye-catching, but the way they reflect light in certain angles can also affect what the consumer can see from a distance. Make sure that texts are big enough to read even when light gets in the way of their vision. Gloss labels may also clash with matte-textured packaging. As mentioned before, gloss labels are best paired with smooth and shiny counterparts.
Another excellent way to take advantage of gloss stickers is to go for the “no-label” effect – smooth, clear labels pasted on clear packaging like glass gives your product a touch of class and elegance while maintaining its simplicity.